Last updated: [10/27/2023]
How We Collect and Use Your Personal Information
To provide and enhance our Services, we collect and have collected personal information from various sources. The type of information we collect and use depends on your interactions with our Site.
In addition to the specific purposes stated below, we may also use the information we collect to communicate with you, provide our Services, comply with legal obligations, enforce our terms of service, and protect the integrity of our Services and the rights of our users and others.
What Personal Information We Collect
We collect personal information directly from you, through cookies, and from third-party sources. The following sections provide details about the categories and specific types of personal information we collect:
Information You Directly Provide
We collect information you voluntarily provide through our Services, including:
- Basic contact details such as your name, address, phone number, and email.
- Order-related information, including billing and shipping details, payment confirmation, email address, and phone number.
- Account information, including your username, password, and security questions.
- Shopping information, such as items in your cart and wishlist.
- Customer support information, including communication content in your messages to us.
Certain features of our Services may necessitate the direct submission of specific personal information. You may choose not to provide such information, but this could restrict your access to certain features.
Information Collected through Cookies
We collect Usage Data automatically through technologies like cookies, pixels, and similar tools. This data includes information about your interaction with our Site and your account, device information, browser details, network connection information, and your IP address.
Information Obtained from Third Parties
We may receive information about you from third-party sources, including:
- Companies supporting our Site and Services, such as Shopify.
- Payment processors, who collect payment information to process your payments and fulfill your orders.
- Information collected when you visit our Site, interact with our Services, or click on our advertisements, collected by us or third parties through tracking technologies like pixels, web beacons, and cookies.
How We Use Your Personal Information
We use your personal information for the following purposes:
- Providing Products and Services: To fulfill orders, process payments, send notifications related to your transactions, maintain your account, manage shipping and returns, and enable you to post reviews.
- Marketing and Advertising: To send marketing and promotional communications, including emails, text messages, and postal mail, and to display advertisements on our Site and other platforms.
- Security and Fraud Prevention: To detect, investigate, or take action against potential fraudulent, illegal, or malicious activities.
- Communication: To provide customer support, enhance our Services, and maintain our business relationship with you.
How We Disclose Personal Information
- Sharing with vendors and third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, and shipping.
- Collaboration with business and marketing partners, including Shopify, to offer services and conduct advertising. Business and marketing partners will use your information according to their own privacy policies.
- When you provide explicit consent for us to share your information with third parties, e.g., for shipping products or through social media integrations.
- Within our corporate group or affiliates to facilitate our business operations.
- In the context of a business transaction, such as a merger or bankruptcy, to meet legal obligations, respond to legal requests, enforce our terms of service, and protect our Services, rights, and users.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (denoted by *) as indicated in “How we Collect and Use your Personal Information” and “How we Disclose Personal Information”:
Categories of Personal Information Disclosed:
- Identifiers such as basic contact details and specific order and account information.
- Commercial information, including order details, shopping information, and customer support data.
- Internet or network activity, such as Usage Data.
Categories of Recipients:
- Vendors and third parties providing services on our behalf, e.g., payment processors, customer support partners, data analytics providers.
- Business and marketing partners.
We do not use or disclose sensitive personal information to infer characteristics about you.
Privacy Settings and Opt-Out
If you wish to exercise your privacy rights, please use the features provided on our Site, or contact us using the contact details below.
- Access / Know: You have the right to request access to your personal information held by us.
- Delete: You may request the deletion of your personal information.
- Correct: You can request corrections to inaccuracies in your personal information.
- Portability: You may receive a copy of your personal information and request its transfer to a third party under specific circumstances.
- Opt-Out of Sale or Sharing or Targeted Advertising: You can direct us not to sell or share your personal information or opt out of targeted advertising processing, where applicable.
Our Services may permit you to post user-generated content, such as product reviews. Please be aware that such content is public and accessible to others. We do not control or ensure the privacy or security of information you voluntarily make publicly available. We are not responsible for the accuracy or use of publicly shared information by third parties.
Third-Party Websites and Links
Our Site may contain links to third-party websites or online platforms. When following links to sites not affiliated with us, please review their privacy and security policies and other terms and conditions. We do not guarantee or take responsibility for the privacy and security of such sites or the accuracy, completeness, or reliability of the information they provide. Any information you make public on third-party social networking platforms may also be viewable by other users without limitation as to its use by us or third parties.
Our Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.
Security and Retention of Your Information
No security measures are infallible, and we cannot guarantee perfect security. Any information sent to us may not be secure during transmission. We recommend not using unsecured channels for sensitive or confidential information.
The duration we retain your personal information depends on factors such as the necessity for maintaining your account, providing our Services, fulfilling legal obligations, resolving disputes, and enforcing contracts and policies.
Your Rights and Choices
Depending on your location, you may possess certain rights regarding your personal information, which include, but are not limited to:
- Access / Know: The right to request access to your personal information.
- Delete: The right to request the deletion of your personal information.
- Correct: The right to request corrections to inaccuracies in your personal information.
- Portability: The right to receive a copy of your personal information and request its transfer to a third party in specific situations.
We will not discriminate against you for exercising these rights. To process your request, we may need to verify your identity. You may also designate an authorized agent to make requests on your behalf, but we will require evidence of your authorization.
Please be aware that we may transfer, store, and process your personal information outside your home country, including in the United States. Your personal information may also be processed by our staff, third-party service providers, and partners in various countries. If we transfer your personal information from Europe, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the UK.
Please feel free to reach out to us with any concerns or questions. If you are unsatisfied with our response to your inquiry, you may have the right to appeal our decision, or you can file a complaint with your local data protection authority.